Design Fusion Session: a choral direction

The concept

Inspired by the Italian radical design season, the Design Fusion Sessions are a biennial format in which we entrust the art direction and the design of new products to different studios and designers. We decided to revive that collective, shared design process of the golden era between the Sixties and Seventies.

The process

The keywords and themes we discussed are those that the design industry has been wondering about for some time: sustainability, relationship between design and innovation, intelligent technology, building a community of conscious users.

All topics were addressed during the workshop, with a forward- looking outlook and an open mind to the contribution of the new generations. The average age of the designers is under 40, confirming Xilia’s great commitment to the values and concerns dear to Millennials and Gen Z.

The workshop was the starting point for defining the art direction and the five studios’ shared design of the future Xilia furniture collection. This collection will be the result of open, inclusive discussions between the designers and the company, and among the designers themselves.

From the beginning, we at Xilia have always based our vision on openness and sharing. We have never been interested in generating quality design that lacks a specific purpose: our goal is to work on a collection that is relevant for a conscious public, people who are attentive to environmental issues and interested in building a meaningful relationship with our brand based on modern and intelligent technology.

A team of visual thinkers

“It’s a great idea to be able to experiment with something new and different at a moment in time when all design methods and processes risk ending up standardised. We are working on a unique opportunity”.

Alessandro Stabile

“The choice to focus on the group rather than the individual is certainly innovative and courageous; an idea that reflects a modern, avant-garde approach to teamwork”.

Studio Arkenis

“Having to question ourselves is a completely new challenge: opening ourselves up to ideas and ways that perhaps none of us had considered”.

Studio Nooi

“I find it extremely interesting to also investigate the world of craftsmanship and its relationships with industry. I believe that something new will come from this encounter”.

Martinelli Venezia

“A key part of our work is connecting people with design. This is why the Design Fusion Session is consistent with our way and with the objectives we have set ourselves”.

Stormo Studio

Profili designer

There was a time, not that long ago, when the greatness of Italian design was imprinted in the signatures of groups even before that of individual authors. It was a period straddling the late Sixties and early Seventies, a season in which the “I” becomes “We” again to create movement, break rules and innovate profundly. “Any project done by four,” preached the great BBPR, “is still better than anything that might have been produced by each of us individually. We will never reveal the single authorship of an idea. Every idea is always our idea.”

Paolo Casicci, journalist and content creator

XILIA srl - Società Benefit

Headquarter & Showroom

Via Callalta Capoluogo, 12

31045 Motta di Livenza (TV), Italy

T. +39 0422 1626003

info@xilia.it

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